One cannot develop taste from what is of average quality but only from the very best.” - Johann Wolfgang von Goethe Excellence. A quality that many strive for but never achieve. A concept as incomprehensible as it is elusive. An ideal at the very heart of our magazine. At Fine Born China, we're dedicated to one thing: the pursuit of excellence. Our goal is to discover the purest form of fine living: excellence in its material embodiment. We never settle for second best – only the finest products and services make the final cut. However, accessibility to fine living doesn't go hand-in-hand with wealth. Indeed, many of the well-known brands we singled out combine luxury products and services with a jaw-dropping price tag. And rightfully so, they're the best in the business. But we've also handpicked some of the lesser known brands, those which offer a unique personality of their own. After all, we're not just looking for mainstream luxury, we're looking for finesse in every form. The Fine Born China Team
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