Farouk Nefzi 出任斐帝星市场品牌总监

编辑: Mavis 图源于Feadship官方网站  发表时间:2013-07-09 13:50


       Feadship是一家总部位于荷兰的游艇制造商,以生产昂贵的游艇闻名于世。Feadship是由De VriesRoyal Van Lent两个家族合作经营的游艇制造公司,在AalsmeerKaag拥有两个船厂,并且拥有一个游艇的设计和开发中心名为De Voogt造船工程公司 Feadship设计和建造的个性化定制机动游艇精美绝伦,为世界之最。Feadship在豪华游艇业内名声雄踞第一已达数世纪之久,并享有独尊的品牌地位。

      在现代游艇界,Feadship就是完美的代言词。  

      近日,荷兰著名豪华游艇品牌 Feadship(斐帝星)发布消息,为了加强市场品牌管理,他们新任命Farouk Nefzi为市场品牌总监。

 

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       Farouk Nefzi在豪华游艇领域和商界有着丰富的经验和广泛的影响力,他的上任能够确保斐帝星持续保持自己的领先地位,同时通过对自身品牌的分析,为客户和投资者持续提供优秀的产品。Farouk Nefzi已于71日正式上任,他曾经担任荷兰水上运动展销会HISWA的多媒体主管,成功运作阿姆斯特丹水下船舶展览会,策划平媒,网络和电视推广方案。也曾任多家游艇业公司的展会推广和组织主管。

       Farouk Nefzi 曾任荷兰游艇集团的市场开拓总监,主要负责荷兰顶级游艇厂和供应商的品牌推广。同时他还在荷兰阿姆斯特丹RAI国际会展公司担任过高级产品经理,参与过荷兰国际船舶游艇设备展览会和鹿特丹国际海事博览会等海事领域的市场运作,具有相当多的经验,他的签约无疑给斐帝星带来一股强大的力量。

      下面为Feadship官方详细报导:

 

Feadship, the world's leading builder of pure custom superyachts, has strengthened its marketing department with the appointment of Farouk Nefzi. As the new Marketing & Brand Director, Nefzi will leverage on his wide experience in the superyacht industry and the wider commercial world to ensure Feadship continues to set the standard in terms of profiling itself to the global custom yachts clientele and all its stakeholders.


Farouk Nefzi, who takes up his post on 1 July, has spent the previous five and a half years as director of HISWA Multimedia, positioning and concepting core business events such as the Amsterdam in-water Boat Show and heading up a wide range of print, online and television initiatives. He has also been director of Fair Promotion, a specialist exhibition stand organisation for companies active in the superyacht industry.

 
Nefzi’s previous role as export director of the Holland Yachting Group revolved around the highly successful collective branding promotion of the top Dutch superyacht yards and suppliers. Add in the considerable experience gained in the maritime sector as senior product manager for RAI exhibitions such as Mets and Europort, and it is clear that Nefzi is an excellent new signing for the Feadship marketing team.

 

 

 

    

 

 

 

 

 

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