菁华专访：居外 Andrew Taylor

编辑：三三资料来源：FineBornChina 发表时间：2014-09-01 17:50

Andrew Taylor is the co-founder of Juwai.com – China's largest international property
website for Chinese buyers. Launched in 2011, Juwai.com is a Chinese brand, developed
from the ground up as a brand of trust and integrity to the Chinese consumer. This year,
we invited Mr Taylor to share a few thoughts about his business and the Chinese market with us.

FBC: Tell us how you founded Juwai.com, and what your motivations for doing so were.

AT: Around November 2009 I was living in Hong Kong and I realised that mainland
Chinese were purchasing a lot of luxury flats in Hong Kong and also looking for property
in other countries. I quit my job and survived on dried noodles, toast and canned soup for
over a year as I researched and planned the new business. I finally realised that there was a huge market and a need for Juwai.com when I did my consumer interviews, to find out what they wanted and needed.

After all the research and the months of dried noodles, I ended up with a road map for
the Juwai.com that you see today.

FBC: What are your achievements and goals in the Chinese market?

AT: Our mission is to empower Chinese to buy property overseas. We are the first to
provide them with overseas real estate market data in Mandarin, the first to provide
Mandarin mapping of overseas countries, the first to provide an iPhone app that lets
them stand on a street almost anywhere in the world and see the properties that are for
sale within 10 kilometers, and the first to provide a customer support center that helps
consumers via the phone, email and social media.

Our goal is to keep helping Chinese to buy property overseas, and to make it easier for
them. China is one of the world's most powerful countries and it plays a much bigger role on the world stage than it has in the recent past.

Tribeca New York City (by The Corcoran Group)

FBC: Based on your customers, what is the profile of a typical Chinese buyer?

AT: The typical Chinese buyer is buying for their child's education, or to diversify their
investments. They most commonly look for property in the USA, the UK, Australia,
Germany or Singapore. And they will spend from 1.2 million RMB to 10 million RMB on
their overseas purchase. The Chinese buyer is an increasingly common sight overseas and
is a sign of China's strength as a nation.

FBC: What are the key reasons behind Chinese investment in overseas property?

AT: We ask most of the people who contact Juwai.com what is motivating them. They tell us that 51% are motivated by lifestyle, 23% by education and 26% purely by investment
or other reasons.

FBC: Have you noticed any significant trends amongst Chinese buyers (buyer profiles,
most popular property types, most popular destinations etc.)?

AT: The most significant trend of the moment is that Chinese buyers are becoming more sophisticated. The traditional gateway cities like Hong Kong, New York and London are
still the primary destinations for Chinese overseas property buyers. But the momentum
has shifted to new destinations that saw few Chinese buyers before, such as Chicago,
Oxford, Berlin and Perth. These non-traditional destinations have much faster rates of
growth of Chinese investment than the long-established places.

We also see that in some cities, Chinese aren't investing where you might expect. For
example, in New York City it is Manhattan that is most famous and is the location of the
best-known Chinatown. Many Chinese, especially the high-net-worth individuals, do buy
there. However, the greatest number of Chinese buyers go beyond Manhattan to the
Borough of Queens, which is bigger than Manhattan, but less glamorous and well known. It is much more affordable, however, and new apartments in Queens can start at about 3 million RMB.

Belvedere California (by Decker Bullock Sotheby's)

FBC: Lastly, what plans does Juwai.com have for the future?

AT: We just want to keep doing a better job for Chinese buyers of international real
estate. China is a great power and the world's most vibrant economic force. We want to
help individual Chinese play the role on the global stage that their country's growth has
earned for them.

FBC: Many thanks for your time Mr Taylor.

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